![]() ![]() The company tries to position itself as a manufacturer of healthy cereals made from natural ingredients, which is different from many competitors. Overall, the appeal of red tomatoes attracts the brand’s target audience, creates desire, and makes the advertisement memorable.Īdvertisement of Nutrifit cereals promotes another product with nutrition appeal. This message is vital for the potential target audience, considering how many artificial products are on the market. This statement underscores the point of naturalness and freshness in its products. ![]() In addition, the written phrase emphasizes how Heinz makes ketchup starting from growing excellent-quality tomatoes instead of using artificial ingredients. ![]() Juicy bright-red sliced tomatoes serve as the central part of this advertisement, instantly grabbing people’s attention. Most importantly, it attracts customers who like organic, healthy, and fresh products. As such, advertising speaks to people’s minds and needs in several ways. The ad promotes ketchup - a specific product but also conveys the key values of the Heinz company - naturalness and sustainability. Heinz made an eye-catching visual advertisement with the image of tomatoes stacked in the shape of a ketchup bottle. Overall, Heinz and Nutrifit promote their products by creating images of wellness and tastiness through uncomplicated optical illusions and messages of health. These simple yet visually attractive advertisements reveal the vision of competitive advantage that Heinz and Nutrifit want to transmit to the target consumer. The second ad promotes Nutrifit, an Egyptian brand of healthy cereals, and represents the images of naturalness and freshness similar to Heinz. ![]() The first advertisement was created by Heinz, a world-famous American food company established in 1869 (Heinz, n.d). Time will tell if SUBliminal messaging resonated with fans-and if it’s going to become a regular tool in Subway’s marketing repertoire.Two following examples of advertising represent the use of visuals in conveying the company’s message. Whether its subs made quick cameos on social, TV, or in city parks, the branding was subtle with the only verbiage being a quick flash of the updated logo or the blurry query: “Seeing Subs?”Īfter the 72 hours of short snippets, Subway revealed its hand with a number of extended (15-second) ads and cross-platform materials assuring fans, “You’re not crazy you’re just hungry. On Twitter, the brand unleashed a suite of GIFs featuring footlong-loving dinosaurs (not coincidentally given that Subway also ran the TV spots as in-theater ads during the opening weekend for Jurassic World.) Instagram stories showed a footlong glitching in and out of focus while SnapChat capitalized on the UFO ad with an accompanying filter. Subway also hit social channels during its three-day teaser stint. In another, animated bubbles gathered to form a sub. In one, a UFO abducted a lone footlong from a herd of sandwiches. On TV, Subway ran ads that were 6 seconds or less-just long enough for the recognizable subs to pop onscreen. In Chicago, sand artists carved a footlong loaded with sliced meat, cheese, tomatoes, pickles, and lettuce that was easily 12 feet rather than 12 inches. In Chicago, giant images of footlongs were projected on the buildings while 3D chalk art in a parking lot displayed an enormous meatball sub that had seemingly crashed through the cement. In March, the brand’s MyWay Rewards loyalty app was met with mixed reviews two months later Suzanne Greco announced she’d be stepping down as CEO and most recently the company offered franchisees the option to stop serving omelet sandwiches, which it had introduced (and mandated) eight years prior.īut whatever troubles Subway may be facing, the chain’s marketing division rallied to create this latest, wide-reaching campaign. The new iteration comes at a time when Subway could use a bit of a boost. It utilized fan-generated content-many of which featured fans doing daring stunts like snowboarding and flame throwing-and was the first project produced by creative agency The Franchise Dentsu Aegis Network. Subway first launched the “Make It What You Want” multi-channel campaign during the Winter Olympics this past February. To that point, Subway inserted bite-size ads across platforms ranging from social and television to live events like the World Cup and in-person experiences. This past weekend Subway launched a three-day teaser campaign across various channels in which it used “SUBliminal messaging.” The brand’s reasoning? In the media-saturated landscape, viewers are more likely to take notice of something that makes them question what they just saw. Subway continues to double down on its new marketing approach, but rather than rely heavily on crowdsourcing as it did in February, the chain has turned to a mix of guerilla marketing and subconscious suggestion. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |